How to Measure the ET-ET Construct for Ambidexterity Comparative Analysis of Measures and New Measurement Proposal

Although there is broad agreement that ambidexterity somehow relates to the simultaneous pursuit of exploratory and exploitative activities, a lack of conceptual clarity exists regarding the extent to which ambidexterity concerns matching the magnitude (BD) of exploration and exploitation on a relative basis, or concerns the combined magnitude (CD) of both activities. This fragmentation has inspired different operationalization of the construct and limited its usefulness, both for scholars and practitioners, since interpretations, comparisons and analysis between cross studies or research have become more difficult. This article proposes and tests an alternative measure of ambidexterity, which attempts to simultaneously and explicitly include in an overall index both the combined (CD) and the balanced dimension (BD).